e-mail me at billdeg@umich.edu

2/01/2007

The "D"


Detroit: shiny, sleek, and metallic. This is the Convention and Visitors Bureau's new logo, meant to attract 20-somethings to the D. The image references cars, certainly, with the sheen that looks something like a newly built engine, but the five words go beyond autos into other realms: culture, gaming, music, sports.

I like the catch-all of the word "culture." From "cars" to "culture," the concrete to the abstract. And then back to the concrete, if not exactly material, realms with "gaming" (Greektown Casino!), "music" (The White Stripes! Aretha!) and "sports" (Tigers! Red Wings!).

A connection: the scene in "Roger and Me" in which Michael Moore confronts the bureaucrat from Flint's CVB for suggesting that a lint roller or an auto amusement park can replace the industrial age's biggest industry.

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