At least the folks at TMZ are honest about who they are.
In a desperate ploy for ratings, Anderson Cooper interviewed the racist owner (soon to be ex-owner) of the L.A. Clippers and got him to say outrageous, racist things. Rubberneckers tuned in and watched him say outrageous, racist things. We got to speculate on his weird sex life. We got to hear him call out Magic Johnson for having HIV. (At least according to reports. I didn't actually see the spectacle.)
Just because you can get wealthy 18-35 people to watch doesn't mean it's "newsworthy." Jeez, exercise some judgment. A crazy racist guy saying crazy stuff isn't news. I'm not completely sure why it's even entertaining.
Remember when the Sex Pistols infamously went on the British version of The Today Show and the host egged them on to say something outrageous until they swore? That was a noteworthy Warholian moment but it wasn't a how-to moment in the history of broadcast journalism.